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Home / KAM Case Study
WEGRAF Mobile Product

KAM: Nature’s Compass

An Android application that brings plant identification, trusted flora knowledge, personal discoveries and community map observations into one experience.

Product challenge

KAM was conceived as more than a plant catalogue: identify what you see, learn from structured content, save a discovery and understand nearby observations on a map.

Identify

Camera and gallery images are connected to a Pl@ntNet identification flow.

Learn

250-entry Turkish and English flora content, with medicinal and ornamental sections.

Discover

Personal and community observations, nearby results and route directions on a map.

Key capabilities

Offline experience

  • Catalogue and search
  • Plant details and mixtures
  • Saved discoveries

Personalisation

  • Email and Google sign-in
  • Favourites and collection
  • Ingredient matching

Trust and context

  • Seasonal guide
  • Safety information
  • Source sections

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